HBI®’s mission is to increase smokers’ enjoyment by producing and distributing the very best RYO (Roll-Your-Own) and MYO (Make-Your-Own) products in the marketplace. We accomplish this in two ways. First by offering our customers their choice of every high quality RYO product available. Each product evinces a unique style or fills a particular market need. We look for qualities such as catchy packaging, ultra-lightweight thickness, substantial paper quality and/or enhanced mouthwatering flavouring. We simply refuse to offer what we deem to be inferior goods to our customers without warning them in advance. The second way we add to smokers’ enjoyment is by producing totally new products ourselves (or with a partner) and by improving existing smoking products.