I’m a brand marketer of the Proctor & Gamble strategic thought, process, and discipline; a writer; and a proven business accelerator. My track record is wide-ranging with mainstream brands, such Velcro™ (17 years), Ovation Benefits Group (15 years), Boston Whaler™ Keurig™, several Thermo (Electron) Scientific™ business groups. I’ve also worked with many technology, services, and consumer product start-ups.
I help principals in the emerging medical (MMJ), CBD, and adult-use cannabis sectors articulate their value, amplify the signal, create presence and engagement, and sell branded products and technologies.
My core business and expertise is strategically-driven:
- Brand & Product Positioning
- Identity & Visual Graphics Systems
- Packaging & Merchandising
- Social/Influence/Event Marketing
- Direct, Online & Mainstream Media Marketing, and;
- Website/Online Shopping
… to sell into mainstream markets, with a specialty in 50+ adults & seniors segments. This includes adult children caregivers, and licenced health and wellness practitioners.
I also have a grow avocation resulting from 4 years as a hobbyist, and a MA-registered MMJ Caregiver & Patient; and also as an outcome of my role as Lead Marketer (contract) for the largest hydroponics and grow store retailer in Massachusetts, New England Hydroponics – 4 hydro super-stores (two new stores this year) and online.