What
  • AAA
  • Agencies
  • Cannabis
  • Cannabis Clinics
  • CBD
  • Delivery
  • Featured
  • God
  • Hemp
  • Licensed Producers
  • Medical
  • Packaging and Supplies
  • Pet
  • Pharmaceutical
  • Professional Services
  • Publications
  • Recreational
  • Research and Testing
  • Retail
  • Storefronts
  • Tech
  • Vaporizers
Where

I’m a brand marketer of the Proctor & Gamble strategic thought, process, and discipline; a writer; and a proven business accelerator. My track record is wide-ranging with mainstream brands, such Velcro™ (17 years), Ovation Benefits Group (15 years), Boston Whaler™ Keurig™, several Thermo (Electron) Scientific™ business groups. I’ve also worked with many technology, services, and consumer product start-ups.

I help principals in the emerging medical (MMJ), CBD, and adult-use cannabis sectors articulate their value, amplify the signal, create presence and engagement, and sell branded products and technologies.

My core business and expertise is strategically-driven:

  • Brand & Product Positioning
  • Identity & Visual Graphics Systems
  • Packaging & Merchandising
  • Social/Influence/Event Marketing
  • Direct, Online & Mainstream Media Marketing, and;
  • Website/Online Shopping

… to sell into mainstream markets, with a specialty in 50+ adults & seniors segments. This includes adult children caregivers, and licenced health and wellness practitioners.

I also have a grow avocation resulting from 4 years as a hobbyist, and a MA-registered MMJ Caregiver & Patient; and also as an outcome of my role as Lead Marketer (contract) for the largest hydroponics and grow store retailer in Massachusetts, New England Hydroponics – 4 hydro super-stores (two new stores this year) and online.

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